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Quality On Tap! is a nationwide, grassroots public relations and awareness campaign designed especially for the drinking water industry. The framework for the campaign was created by water professionals who understand the need for better community support for their systems.

In South Dakota you will see the Quality On Tap! logo on everything from utility vehicles, to water towers, caps, napkins, banners,and your monthly water bill. But it is also the name of the first statewide magazine for rural water consumers in the nation.

What these people have in common is an intense desire to see that America’s public water systems continue to provide the highest quality drinking water possible. Second only to that is the desire that people know about their hard work. That’s what fuels this campaign.

Quality On Tap! is also the first practical "hands-on" guide to better public relations for small water utilities. It contains the tools small water systems need to do the most important job of all - spreading the truth to the public of the quality of work they do and the quality water they produce. As communities nationwide use the "Quality On Tap" logo and materials to promote their own quality water they are also promoting YOUR quality water and the quality water of each system that participates in this campaign. Every time a person sees the QOT logo or materials they are being assured that the community they’re in is providing Quality On Tap to their customers. Whether it’s seen in South Dakota or Florida, Delaware or Oregon.

Here are a few QOT ideas for promoting your local utility:

Make sure you and everyone at the utility has plenty of QOT pens. Whenever you’re out at the store offer someone writing a check your QOT pen. Be sure to let them keep it. It’s a nice gesture and good marketing!

Have signs made to post at popular local gathering places. Post a “This pool filled with water from (your utility name)” at the public pool. End with the QOT logo. You could put “Clean, clear water provided by (your utility name)” on stickers/signs to be placed on drinking fountains in hospitals, at parks, stadiums, schools, etc…